Katie Lou Samuelson Case Study

WNBA STAR KATIE LOU SAMUELSON WAS RETURNING TO THE COURT AFTER TAKING LEAVE TO HAVE HER FIRST CHILD. THIS PUMA CAMPAIGN WAS TO SHOWCASE HER NEW STYLE OFF THE COURT

Client
PUMA HOOPS

Year
NOVEMBER 2024

TRAVELING TO NASHVILLE, TN WE MET KATIE LOU AND THE PUMA TEAM AT A LOCAL GYM TO CAPTURE THESE VISUALS

LOOKING AROUND THE FACILITY I SAW THE PERFECT LOCATIONS TO SHOWCASE NOT ONLY THE CLOTHES, BUT ALSO HER EMOTIONS THROUGHOUT HER JOURNEY